About Go Green World Products, LLC
Green Planet Paints® was conceived in 1993, by a materials scientist and expert in clays and historic pigments who no longer wants to have her name associated with the brand, she originally moved to Patagonia, Arizona. Surrounded by the blazing ochre’s of canyon walls, the electric greens of waterfall mosses, the shifting silvers of high-desert grasses and the multicolored hues of migrating birds, she was inspired to create a paint that not only reflected the beauty around her, but respected it. Combining her expertise in materials science with her knowledge of ancient pigment technologies, she began formulating a new kind of paint founded on three principles: beauty, performance, and sustainability.
Dedicated to the environment and preservation of the heaven and earth are two values Go Green World Products promotes. By pursuing raw materials from the earth that can be utilized to produce products that are ecologically responsible we can ensure a brighter future for our children.
- To lead by creating quality products that respect and sustain our natural world.
- To serve our customers by providing safe, effective, innovative products of premium quality.
- To operate an organization founded on integrity to our customers, coworkers, suppliers, and community.
Our paints are fundamentally unique. While there are many zero VOC paints on the market today, Green Planet Paints® is the first to move beyond petroleum toward a truly sustainable paint based on plant resins and mineral pigments. Making this the only True Zero VOC full paint line manufactured today. To fully appreciate these innovations, a brief review of modern paint and its history is helpful.
Modern paint is composed of essentially four ingredients: pigment, binder, solvent and property additives. Pigment provides the color, while the binder is the “glue” that holds everything together. The solvent adjusts the consistency, and the additives improve how the paint mixes and flows. These four types of ingredients combine to create a liquid that can be painted and will adhere to a substrate. For thousands of years paints have been made from a wide variety of natural materials, such as lime, casein, linseed oil, chalk, clays, minerals and tree resins. Painters of old made their own paint according to local resources and their own knowledge.
Then came petroleum. With the growth of the petrochemical industry after World War II, the milk-based paints common at the time were replaced with synthetic petroleum-based products. Pigments, resins and additives were synthesized in the laboratory and mass produced in factories. Synthetic biocides allowed the easy preservation of the paint in the can, so it could be stored indefinitely and shipped anywhere. This “new” synthetic paint eventually became the accepted standard for house paint. But as we’ve come to learn, along with the convenience came a number of costs: to human health, planet, and beauty of the finish.
- Human Health. Commercial paints can contain up to 1500 different petrochemicals, many of which are harmful. Most of these chemicals, but not all, are regulated by the EPA using the term VOC (volatile organic compounds.) This definition is somewhat misleading though, as not all harmful paint chemicals fall under the VOC definition. Furthermore, the EPA allows up to 5 mg/liter of VOC’s in the zero VOC rating.
- Planet. VOCs not only contribute to smog, they are also potent greenhouse gases. With the huge amounts of energy needed to drill, ship, and refine petroleum into components for paint, petroleum-based paints are simply not sustainable.
- Beauty. Petroleum-based paints, being synthetic and highly processed, produce colors that lack natural complexity and all too often look and feel “lifeless.”