About Us

About Go Green World Products, LLC

ABOUT US

Green Planet Paints® was conceived in 1993, by a materials scientist and expert in clays and historic pigments who no longer wants to have her name associated with the brand, she originally moved to Patagonia, Arizona. Surrounded by the blazing ochre’s of canyon walls, the electric greens of waterfall mosses, the shifting silvers of high-desert grasses and the multicolored hues of migrating birds, she was inspired to create a paint that not only reflected the beauty around her, but respected it. Combining her expertise in materials science with her knowledge of ancient pigment technologies, she began formulating a new kind of paint founded on three principles: beauty, performance, and sustainability.

OUR MISSION

Dedicated to the environment and preservation of the heaven and earth are two values Go Green World Products promotes. By pursuing raw materials from the earth that can be utilized to produce products that are ecologically responsible we can ensure a brighter future for our children.

OUR VALUES

  • To lead by creating quality products that respect and sustain our natural world.
  • To serve our customers by providing safe, effective, innovative products of premium quality.
  • To operate an organization founded on integrity to our customers, coworkers, suppliers, and community.

THE DIFFERENCES

Our paints are fundamentally unique. While there are many zero VOC paints on the market today, Green Planet Paints® is the first to move beyond petroleum toward a truly sustainable paint based on plant resins and mineral pigments. Making this the only True Zero VOC full paint line manufactured today. To fully appreciate these innovations, a brief review of modern paint and its history is helpful.

Modern paint is composed of essentially four ingredients: pigment, binder, solvent and property additives. Pigment provides the color, while the binder is the “glue” that holds everything together. The solvent adjusts the consistency, and the additives improve how the paint mixes and flows. These four types of ingredients combine to create a liquid that can be painted and will adhere to a substrate. For thousands of years paints have been made from a wide variety of natural materials, such as lime, casein, linseed oil, chalk, clays, minerals and tree resins. Painters of old made their own paint according to local resources and their own knowledge.

Then came petroleum. With the growth of the petrochemical industry after World War II, the milk-based paints common at the time were replaced with synthetic petroleum-based products. Pigments, resins and additives were synthesized in the laboratory and mass produced in factories. Synthetic biocides allowed the easy preservation of the paint in the can, so it could be stored indefinitely and shipped anywhere. This “new” synthetic paint eventually became the accepted standard for house paint. But as we’ve come to learn, along with the convenience came a number of costs: to human health, planet, and beauty of the finish.

  • Human Health. Commercial paints can contain up to 1500 different petrochemicals, many of which are harmful. Most of these chemicals, but not all, are regulated by the EPA using the term VOC (volatile organic compounds.) This definition is somewhat misleading though, as not all harmful paint chemicals fall under the VOC definition. Furthermore, the EPA allows up to 5 mg/liter of VOC’s in the zero VOC rating.
  • Planet. VOCs not only contribute to smog, they are also potent greenhouse gases.    With the huge amounts of energy needed to drill, ship, and refine petroleum into components for paint, petroleum-based paints are simply not sustainable.
  • Beauty.  Petroleum-based paints, being synthetic and highly processed, produce colors that lack natural complexity and all too often look and feel “lifeless.”   
Most paint companies, in attempting to “green” their paints, have focused on the human health aspects, removing or replacing particular additives so as to meet the low and zero VOC criteria established  by the EPA. Yet their paints are still petroleum-based, with pigment, binder and additive remaining synthetic.  Not to mention that with the exception of clay paints and power tints, everyone uses the same synthetic petroleum-based tints to color their base paints, which results in VOC’s being added to the paint at enormous amounts when colored. Even though these tints are called zero VOC tints. The truth is, they have to be below 250 g/l to be called zero VOC. I call this extremely high VOC’s. We here at GGWP make our own tint systems and we are at truly zero in VOC’s and 100% bio content.
 
This is where Green Planet Paints® is different. We’ve made three key choices in formulating our paint:
1.       To move beyond petroleum, using plant-based binders and additives only.
2.       To minimize or eliminate additives and not over-formulate, which not only creates more synthetic products in our waste stream, but takes the life out of the paint. So we use plant waste stream materials to make these items for our products.
3.       To use mineral pigments that are produced with low energy processes, resulting in unique, lightfast colors, in a simple, easy to use color palette based on the colors of nature.
The result is paints and stains that are truly exceptional–safe, sustainable, durable and beautiful by nature.  And isn’t that what our paint and stain products should be?

To all customers

We have spent over 9 years now working hard on ways to control costs and not have to increase pricing on our paint products and in many cases we were considering it, but luckily never had to. But unfortunately, just like the entire coatings and other industries we are running out of ways and running way low on everything to make our safe and natural products. A swell, all of our raw material costs have been going up and up since January of 2021, we have seen increase of 30 to 100 percent and no end in sight. As well when you order the raw materials you are getting long lead times as everything seems to be on back order or out of stock now. We do have more raw materials on order, but again our suppliers are either out of stock or have very limited on hand stock and everything seems to be on back order.
All of this has also pushed us to the point we have no other alternatives than to increase the prices or close our doors.
With all this said, we have also been hit with high demands on our products which have depleted our entire stock. So there could be slight delays from time to time until all this clears up and gets back to normal. We wish we had better news, but everyone is having the same issues right now and many were increasing their prices months ago. We have waited as long as possible. Please note that we may have to increase the prices even more if this all continues. But if an order is placed, your order pricing will be honored which is more than I can say about our raw materials suppliers have been.
Last, any orders placed during a waiting period for the raw materials, will be filled in the order they were submitted/received. We will also let everyone who has ordered any product know if there is any status changes as well as when we will be able to go into production.

Sincerely
The entire staff of Go Green World Products LLC

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